NEW YORK (TheStreet) -- Time Warner's HBO is the gold standard for original video and, seemingly, everyone wants to destroy it.
To fortify the profit walls from the charging masses of online content creators and aggregators, HBO is counting on the newly released HBO GO app. Kicking off the 'Streaming Media East' conference in New York Tuesday, keynote speaker HBO Co-President Eric Kessler revealed the HBO GO app is No. 1 in Apple's iTunes store with 1 million downloads in its first week of release. The HBO GO app gives authenticated subscribers to the HBO cable service full, streaming, portable access to the HBO library from the latest movies to Sopranos to Boardwalk Empire.
From online content creators to the investors behind them, they all want to be the HBO of quality and profits and knock over the traditional cable revenue model. For cable companies and over the air networks, they want to keep the online disruptors at bay while making as much web money as they can without hurting their 'core' business on cable. This battle; and how it shakes out over the next few years, will be the most important in the digital media space. At stake are billions in ad dollars and syndication revenue. Traditional cable companies make money even when no one is watching thanks to those carriage fees that drive up cable bills and lead to congressional threats to step in and force 'a la carte' pricing.
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