Sirius XM's Next Catalyst: Used Cars

Sirius XM's Next Catalyst: Used Cars: "

NEW YORK (TheStreet) -- Shares of Sirius XM are heading higher after the company announced a new promotion earlier this week with General Motors.

More than 1,000 General Motors dealers will offer a three-month promotional subscription on any (not just GM cars) satellite-radio equipped used car sold.

'We believe that this deal opens up a larger used car market opportunity for Sirius compared to the couple of Certified Pre-owned (CPO) deals the company has put in place,' according to a note from Janco Partners.

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