Tonino Lamborghini published a press release yesterday claiming that Globe Telecom used the brand for their Tattoo stick without permission and labels the Tonino Lamborghini Tattoo as counterfeit product.
A copy of the press release by Tonino Lamborghini s.r.l. is posted below:
When Globe Telecom launched the Tonino Lamborghini Tattoo back in June, I asked them how much royalty they’re paying Tonino Lamborghini for the co-branding and they said it was a huge sum they can’t disclose.
As it turns out, there are two Lamborghini companies — the Tonino Lamborghini s.r.l. which makes a line of luxury watches and the Automobili Lamborghini S.p.A which is the Italian car manufacturer.
Looks like the Globe got the agreement with the watchmaker but used the logo of the car manufacturer. Looks like Globe Telecom had an agreement with Automibili Lamborghini but used Tonino Lamborghini in the marketing materials.
If that’s the case, Globe should have named it Globe Tattoo Automobili Lamborghini or just Globe Tattoo Lamborghini would have been more proper. It’s likely someone from marketing or bizdev (and legal) is not familiar with brands.
I’ve reached out to contacts from Globe and they explained that this could be a mis-communication. They have legal papers and contracts stating that Globe is allowed to use the Tonino Lamborghini brand.
We’re waiting for the official response from Globe and a copy of that agreement.
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- Asus takes Lamborghini VX6 for a spin
- Globe Broadband Tattoo at 2Mbps
- Globe drops Tattoo Prepaid stick price to Php995
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