Scott Schuman Thinks Tavi’s Blog Can’t Be That Great ‘If She Has Never Had a Boyfriend or Any of That Kind of Stuff’

Scott Schuman Thinks Tavi’s Blog Can’t Be That Great ‘If She Has Never Had a Boyfriend or Any of That Kind of Stuff’:
Scott Schuman.

The Sartorialist's Scott Schuman will have you know that his blog is extremely successful and making lots of money. How much, exactly? "A good fraction of a million dollars: more than a quarter million and less than a half a million," he says coyly. In fact, his blog is so popular that he can charge magazine ad rates, which are much higher than Internet rates. He tells The Talks:

My audience is so much larger than everybody else’s that advertisers, well at least American Apparel told me that I am not in their internet budget. My order is so big and they have to pay so much that I am actually in their magazine budget.

What does he think of other bloggers who have enjoyed similar success, like Tavi?

I don’t think her audience is that big. I think her success is a little bit of a conspiracy by established print media that wanted to show that this blog thing is not that important, that it’s done by a bunch of twelve year olds. But a lot of us are serious grown-ups. I think it’s great that Tavi can create a blog and write for other people that are like-minded — probably other kids around her age — but I don’t know how that is going to help a 26-year old, if she has never had a boyfriend or any of that kind of stuff. She’s just a kid, so she can talk about art and stuff only in an abstract way ... to me it is like a five-year old Michael Jackson singing about love.

It's one thing to criticize a blogger's audience, but knocking her for being boyfriendless and comparing her to a 5-year-old Michael Jackson? Give her 15-year-old Michael Jackson at the very least.

SCOTT SCHUMAN: “MAGAZINES ARE DRIVEN BY FEAR” [Talks]

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Filed Under: the bloggers, scott schuman, tavi gevinson, the sartorialist