To promote yet another release of Star Wars, Tokyo trains have had their handles turned into lightsabers
Debate still rages as to whether George Lucas should be banned from touching the original Star Wars movies. The latest Blu-ray release further ruins his once-great movies. Take these examples, from Wikipedia’s list of changes:
The Ewoks’ eyes now have CG eyelids, allowing them to blink
Darth Vader now says “No” while Luke is tortured by the Emperor’s Force Lightning attack, and then immediately screams “Nooooo!” as he picks Palpatine up and hurls him into the Death Star’s reactor core
Almost impossible to believe, I know, but even this insensitive tinkering doesn’t lessen the greatness of the Japanese publicity campaign for the Blu-ray release. Advertisers have turned the grab-bars on the Tokyo subway into lightsabers.
Using stickers with built-in buttons and LED lights, the promo isn’t only smart, it’s also a great opportunity for stealing Star Wars memorabilia. I imagine that these stick-in ’sabers are going to disappear very quickly indeed.
Commuters Hold Onto Lightsabers in Speeding Trains [PSFK via Neatorama]
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