Burberry is releasing a single next week (presumably the first fashion brand to do so although I can’t believe Karl Lagerfeld hasn’t done something like this at one time or another) – something to hum as you spray on their fragrance and relax on a Sunday afternoon in your satin trench coat.
According to British Vogue “The label’s chief creative officer Christopher Bailey has worked alongside British band The Feeling to create a soundtrack to go with Burberry’s new fragrance, Burberry Body.”
The song is a re-imagined version of Rosé, and will be released on Monday October 10 on iTunes – along with an exclusive music video. It will be really interesting to see how this works out over the holiday season.
Below are some shots from the campaign and a short film from Burberry with the song – below is The Feeling’s current version of the song. It’s very romantic. (If the videos don’t show immediately, please refresh the page – they are there).
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