During Vienna Design Week, kidsroomZOOM inhabited a 200 square meter apartment in the centre of Vienna, featuring furnishings by 25 selected international designers. The show was a snapshot of contemporary design for children—uniting art, product presentation, events and workshops in a fun and hands-on way. The presentation was done in an easily identifiable context of a domestic living space—very far from a white gallery with "please don't touch" signs.
Featured in the pictures above is the Punch'n'Cuddle—"emotional furniture", created for punching and cuddling as the name suggests—and the Kidsonroof cardboard castle.
The show was very well perceived by kids and kidults. A fun yet stylish ground for playful anarchy, with lots of different furniture and toys to be tested. Following the slogan How old r u?, the participating designers and curators put themselves on the level of the youngest ones, scrutinizing the positioning, importance and approach to furniture and everyday objects for children.
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