10 Sleazy Celebrity Endorsements:
BOSTON (MainStreet) -- For as long as there have been celebrities, there have been celebrity endorsements.
Milton Berle introduced America to the mighty men of Texaco (working pumps from "Maine to Mexico"). Mean Joe Greene's spot for Coca-Cola is considered a classic. O.J. Simpson dashed through airports for Hertz long before he made a run for the border in a white Bronco.
Using celebrities has been an effective tool for advertising and marketing efforts. Though perhaps naively so, consumers have tended to trust these familiar faces and transfer likability to things associated with them.
...
Comments