Zynga's $200 Million Buyout Of OMGPOP Explained In A Single Chart (ZNGA): 
Zynga added OMGPOP's entire cadre of daily active users — most of which are playing the Facebook-connected mobile game Draw Something — to its collection today.
Ryan Lawler over at GigaOm has a good take on the acquisition, which was announced yesterday:
It’s those so-called regular users that are the key to this deal, all those folks that have never played a Zynga game before, or any mobile game for that matter. To Zynga, Draw Something is like a gateway drug that it can use to introduce those users to other pieces of its gaming franchise.
Is that why Zynga paid $200 million for the gaming company? We'll find out as it evolves over time.
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Zynga added OMGPOP's entire cadre of daily active users — most of which are playing the Facebook-connected mobile game Draw Something — to its collection today.
Ryan Lawler over at GigaOm has a good take on the acquisition, which was announced yesterday:
It’s those so-called regular users that are the key to this deal, all those folks that have never played a Zynga game before, or any mobile game for that matter. To Zynga, Draw Something is like a gateway drug that it can use to introduce those users to other pieces of its gaming franchise.
Is that why Zynga paid $200 million for the gaming company? We'll find out as it evolves over time.
Please follow SAI on Twitter and Facebook.
Join the conversation about this story »
See Also:
- These Two Charts Should Have The Guys Behind FarmVille Shaking In Their Boots
- Zynga Just Bought OMGPOP For ~ $200 Million
- What It's Like Building The World's Most Popular App And Selling It For $200 Million
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