The Digital Skeptic: Facebook's Retail Faceplant:
NEW YORK (TheStreet) -- My question to Facebook investors is a simple one: Have any of you actually used the thing to make money? Not make friends. Or be liked. Or play the markets. But, you know, earn real cash selling a real thing to a real person.
We have. And not just once. Many times. For like a year. My writing buddy Anthony Mowl tried to sell women's apparel on Mark Zuckerberg's brainchild. Yes, Anthony wanted the money, but as a journalist and salesman, he was also testing the retail worthiness of the Web giant.
Facebook won't be the place for retailers until the funny money, barriers to entry and creep factor go away.
How did this newly minted public company do as a retail sales tool? I will leave those words to Mr. Mowl: "It sucked on so many levels."
...
Click to view a price quote on FB.
Click to research the Internet industry.
NEW YORK (TheStreet) -- My question to Facebook investors is a simple one: Have any of you actually used the thing to make money? Not make friends. Or be liked. Or play the markets. But, you know, earn real cash selling a real thing to a real person.
We have. And not just once. Many times. For like a year. My writing buddy Anthony Mowl tried to sell women's apparel on Mark Zuckerberg's brainchild. Yes, Anthony wanted the money, but as a journalist and salesman, he was also testing the retail worthiness of the Web giant.
Facebook won't be the place for retailers until the funny money, barriers to entry and creep factor go away.
How did this newly minted public company do as a retail sales tool? I will leave those words to Mr. Mowl: "It sucked on so many levels."
...
Click to view a price quote on FB.
Click to research the Internet industry.
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