Hyperfunctional Fashion

Hyperfunctional Fashion:
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At NOTCOT, we often approach fashion no differently from anything else we write about ~ it’s all about great design and/or art/technology angles… we love beautifully intentional minimalism with incredible materials and added functionality that takes it over the top… So for this post, i had fun digging into our archives and beyond to round up some fun fashion that has a little extra something going on that you probably don’t expect at first glance! From the sleek jacket that will turn into a pouch (and pop up wrinkle-free in moments) to the tarp/blanket/jacket to the men’s dress jacket with secret reflective bits for biking in, to a sports bra that can monitor your heart rate and more! See it all on the next page…


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