London Design Week 2012 Preview: Bompas & Parr Are at It Again

London Design Week 2012 Preview: Bompas & Parr Are at It Again:
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It's been a minute since we last checked in on Bompas & Parr, but rest assured that the jellymongers / food architects have been as busy as ever. In short, the longtime friends create "spectacular experiences, [often] on an architectural scale with cutting edge technology... [exploring] how the taste of food is altered by synaesthesia, performance and setting."

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If the earlier video by Gestalten is a nice, thorough introduction to their work—short of consuming it, of course—we're glad to get a taste of their latest work, courtesy of the Avant/Garde Diaries. While the Olympics all but dominated their hometown over the summer, they designed a recreational activity for the less athletically-inclined among us: a mini-golf course made of cake... on the roof of Selfridges, no less.


The Avant/Garde Diaries, who have brought us stories from the likes of Konstantin Grcic and, most recently, Ton Matton, have invited the dynamic duo to curate their London Design Week event.
Together with the multidisciplinary collective Jason Bruges Studio, they designed a temporary drive-thru restaurant called—drum roll, please—"Mercedes Drive-Thru"! From September 14–16, guests can enjoy an extraordinary art and dining experience, featuring a spectacular mix of food, light, and fashion. The formerly humdrum act of deciding which size soft drink to guzzle while going 90kmh will morph into an exciting, delicious and signaturely awesome sensory experience.


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The event, which kicks off tomorrow and runs through the weekend, is currently sold out, but the website notes that a "limited number of tickets will be held at the venue." Find more details here.
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