Reality Rebranding: Corporate Logos Get Brutally Honest: [ By Delana in Design & Graphics & Branding. ]
The average American child can recognize popular brand logos long before learning to read. Viktor Hertz is a Swedish artist who takes the most recognizable corporate logos and turns them into something a little more honest.
Using the same color schemes, fonts and graphics as the originals, Hertz rethinks logos. He turns them from tools of corporate deception into tools of honest communication.
How many of us would still buy these products and shop at these establishments if their logos were more truthful? A dinner out at McDiabetes seems a little less wholesome and American than a meal at McDonalds, after all.
Part of Hertz’ intention is obviously to be funny, but there is a lot of accuracy in this series – albeit very cynical accuracy. The humorous rebrandings tell the true story of what each company is actually all about.
Most of the logos we know and love today have gone through a long list of changes, refinements and overhauls before becoming the images we all recognize.
7 Comments - Click Here to Read More »»
Nothing creates a memorable logo quite like illustrated graphics, forming a memorable impression with imagery that evokes what a brand is truly all about.
3 Comments - Click Here to Read More »»
[ By Delana in Design & Graphics & Branding. ]
[ WebUrbanist | Archives | Galleries | Privacy | TOS ]
The average American child can recognize popular brand logos long before learning to read. Viktor Hertz is a Swedish artist who takes the most recognizable corporate logos and turns them into something a little more honest.
Using the same color schemes, fonts and graphics as the originals, Hertz rethinks logos. He turns them from tools of corporate deception into tools of honest communication.
How many of us would still buy these products and shop at these establishments if their logos were more truthful? A dinner out at McDiabetes seems a little less wholesome and American than a meal at McDonalds, after all.
Part of Hertz’ intention is obviously to be funny, but there is a lot of accuracy in this series – albeit very cynical accuracy. The humorous rebrandings tell the true story of what each company is actually all about.
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Nothing creates a memorable logo quite like illustrated graphics, forming a memorable impression with imagery that evokes what a brand is truly all about.
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[ By Delana in Design & Graphics & Branding. ]
[ WebUrbanist | Archives | Galleries | Privacy | TOS ]
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