One Direction to Try Knocking Some Scents Into Their Crazy Fans

One Direction to Try Knocking Some Scents Into Their Crazy Fans:


British Marie Claire reports the band's debut fragrance will be in stores next summer, smelling "suitably sweet for their predominantly teenage fanbase." A surefire ad campaign in a nutshell: "What Makes You (Smell) Beautiful?" "Why, this cloying floral tat."
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