Public Camouflage: Make-Up Artist Makes Models Invisible: [ By WebUrbanist in Design & Guerilla Ads & Marketing. ]

Illusion relies on expectation – we glance but only glimpse what is familiar and the rest blends neatly into the background, particularly as we go about our busy lives in a bustling urban center.

As nifty as these body-painted costumes by Carolyn Roper (via DailyMail) are, the reactions of passers by are the best part – a shocked bus rider or fruit-stand shopper caught in their moment of surprise by waiting photographers.

To complete the spectacle, every element is critical, from the lines of reflection on a vehicle to the details of fresh vegetables drawn on to carefully mimic tomatoes, beets, pumpkins and lettuce.

The stunts were a marketing move by Really TV for a CIA drama titled Covert Affairs – it is hard to say how well such guerrilla marketing campaigns translate to new viewers for television shows, but thanks to publishers picking up the story, well, surely a few of those spooked by these urban camouflaging antics will check out this show about spooks.

Chinese artist Liu Bolin painstakingly paints his subjects so that they seem to disappear into their surroundings in amazing urban camouflage photography.
12 Comments - Click Here to Read More »»

The ability to hide plain site can be a real advantage when exploring urban abandonments.
13 Comments - Click Here to Read More »»






[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
[ WebUrbanist | Archives | Galleries | Privacy | TOS ]
Illusion relies on expectation – we glance but only glimpse what is familiar and the rest blends neatly into the background, particularly as we go about our busy lives in a bustling urban center.
As nifty as these body-painted costumes by Carolyn Roper (via DailyMail) are, the reactions of passers by are the best part – a shocked bus rider or fruit-stand shopper caught in their moment of surprise by waiting photographers.
To complete the spectacle, every element is critical, from the lines of reflection on a vehicle to the details of fresh vegetables drawn on to carefully mimic tomatoes, beets, pumpkins and lettuce.
The stunts were a marketing move by Really TV for a CIA drama titled Covert Affairs – it is hard to say how well such guerrilla marketing campaigns translate to new viewers for television shows, but thanks to publishers picking up the story, well, surely a few of those spooked by these urban camouflaging antics will check out this show about spooks.
Want More? Click for Great Related Content on WebUrbanist:
Urban Camouflage: Liu Bolin, The Invisible Man
Chinese artist Liu Bolin painstakingly paints his subjects so that they seem to disappear into their surroundings in amazing urban camouflage photography.
12 Comments - Click Here to Read More »»
Urbex Camouflage: Hiding, Sneaking and Disguising During Urban Explorations
The ability to hide plain site can be a real advantage when exploring urban abandonments.
13 Comments - Click Here to Read More »»
[ By WebUrbanist in Design & Guerilla Ads & Marketing. ]
[ WebUrbanist | Archives | Galleries | Privacy | TOS ]
Comments